Services

Choose from a menu of internal and external-facing solutions to create custom strategies and tactics. Integrated ‘Smart Marketing’ is efficient, targets your resources, supports revenue generation and enhances your customer’s experience.

Special interests include business development, marketing operations, business-to-business partnerships, strategic community partnerships, joint ventures, and mergers and acquisitions.

Insight

  • Market research leading to business development and marketing programs: Assessment; focus groups; data analysis; audience segmentation

Strategy

  • Creative ideation, problem-solving
  • Brand development, management and positioning
  • Integrated strategic planning: Research and planning; business and product development; channel development; marketing operations process improvement
  • Graphic design consultation
  • Crisis communications

Tactical

  • Strategic and tactical execution: Planning; customer acquisition and customer relationship management; multimedia campaigns; channel execution and management
  • Strategic writing: Marketing and sales collateral; web; newsletters, editorial; educational; social media
  • Multimedia campaigns: Planning; television, radio, billboard, bus; web and social media; point of purchase, direct mail, packaging, more
  • Video/multimedia scripting and production
  • Events: meetings; conferences, simple to complex
  • Customer loyalty initiatives
  • Crisis communications

Evaluation

  • Baseline testing and analysis: new and loyal customers
  • Surveys
  • Focus groups
  • Campaign metrics
  • Outcome measurement

KAS Communications works with internal and external resources to creatively meet your organization’s marketing and communications objectives. Rates are $80/hour or fee per project.

Learn more. Call 612-803-2543 or email kascomm@mm.com.


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